The challenge was to maintain the high brand awareness we had built up, while differentiating Clarica from its competition by focusing on the unique customer experience delivered by the client.
Choosing financial services can be daunting and confusing and our strategy was to present Clarica - and its agents - as immensely approachable. This was accomplished by metaphorically showing how confusing situations are made clear by your Clarica agent.
Through television and print, Clarica received an astonishing 322% growth in brand-name recognition. Its share price more than doubled and tracking scored Clarica at 18% higher than the competition when measuring agent performance.

QuickTime 5 Movie

QuickTime 5 Movie

| Agency of the Year |
| Gold: Palmer Jarvis DDB   Silver: Ammirati Puris   Bronze: Taxi |
| Honourable Mention: BBDO Canada |
| Finalists: J. Walter Thompson   Ogilvy & Mather |
| Best Media Operation |
| Gold: M2 Universal   Silver: Harrison, Young, Pesonen & Newell   Bronze: Starcom Worldwide |
| Best Media Director: Hugh Dow, M2 Universal |
| Judges: Creative   Strategic |
| How do you get to be Agency of the Year, Best Media Operation, and Best Media Director |

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