Gold


Sun-Rype

Among the energy bars on the market, this one is made entirely of fruit.
However, consumers arenít necessarily aware that fruit delivers natural energy.
Bold, colourful ads that linked fruit with energy were the solution. We used magazine and outdoor as our main media, as well as a station domination program at Torontoís Union Station - the perfect place to reach people "on the go."
Product sales were up 24% year-over-year - and Sun-Rype was inundated with requests for copies of the posters.


Sun-Rype


Sun-Rype


Sun-Rype


Sun-Rype


| Agency of the Year |
| Gold: Palmer Jarvis DDB   Silver: Ammirati Puris   Bronze: Taxi |
| Honourable Mention: BBDO Canada |
| Finalists: J. Walter Thompson   Ogilvy & Mather |
| Best Media Operation |
| Gold: M2 Universal   Silver: Harrison, Young, Pesonen & Newell   Bronze: Starcom Worldwide |
| Best Media Director: Hugh Dow, M2 Universal |
| Judges: Creative   Strategic |
| How do you get to be Agency of the Year, Best Media Operation, and Best Media Director |

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