Bronze


Toronto Worldwide Short Film Festival

Torontoís definition of a film festival has been firmly shaped by its annual high-profile, big-budget, international extravaganza. Whatís a film festival without stars, limos and a showcase of full-length features?
In our campaign to sell the Toronto Worldwide Short Film Festival, we zeroed in on the festivalís biggest differentiator - the length of the films - with the tagline, "Thereís always time for a short film."
Designed to broaden the appeal beyond typical film aficionados, the campaign demonstrates just how little time it takes to experience and enjoy the festival and conveys that the films are not quite the usual fare.
The campaign, which consisted of posters, newspaper and a 30-second TV ad, served to increase the identity and presence of the Short Film Festival and boost attendance.


Toronto Worldwide Short Film Festival Toronto Worldwide Short Film Festival Toronto Worldwide Short Film Festival


Toronto Worldwide Short Film Festival
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| Agency of the Year |
| Gold: Palmer Jarvis DDB   Silver: Ammirati Puris   Bronze: Taxi |
| Honourable Mention: BBDO Canada |
| Finalists: J. Walter Thompson   Ogilvy & Mather |
| Best Media Operation |
| Gold: M2 Universal   Silver: Harrison, Young, Pesonen & Newell   Bronze: Starcom Worldwide |
| Best Media Director: Hugh Dow, M2 Universal |
| Judges: Creative   Strategic |
| How do you get to be Agency of the Year, Best Media Operation, and Best Media Director |

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