Canadian Tire BACK-TO-SCHOOL ONLINE BANNER GAMES
Campaign Description
In order to reach a target that’s spending more and more time online, this year’s Canadian Tire back to school efforts included a strong web component. This banner campaign used fun games to stealthily introduce the target to the depth of products CT has to offer. The goal was to engage and entertain the audience, while increasing both awareness and the amount of time spent interacting with the brand. Of course, it didn’t hurt that we let the player break stuff along the way.
