Fuji Photo Film Canada

Since Fuji is a distant second to Kodak, which is currently synonymous with photography and holds 50% of the market, Fuji had to step up and build a foundation for its brand.
Photography makes you look beyond the obvious for that beautiful picture that inspires you to take another. Our strategy was to champion the idea that beautiful pictures are more achievable with the Fuji brand behind you.
The campaign, comprised of television, cinema and print, has received excellent feedback, with creative research showing that consumers now look at Fuji in a different way. Although very preliminary, tracking results suggest that scores are moving up on key measures.

Fuji Photo Film Canada
QuickTime 5 Movie

| Agency of the Year |
| Gold: Palmer Jarvis DDB   Silver: Ammirati Puris   Bronze: Taxi |
| Honourable Mention: BBDO Canada |
| Finalists: J. Walter Thompson   Ogilvy & Mather |
| Best Media Operation |
| Gold: M2 Universal   Silver: Harrison, Young, Pesonen & Newell   Bronze: Starcom Worldwide |
| Best Media Director: Hugh Dow, M2 Universal |
| Judges: Creative   Strategic |
| How do you get to be Agency of the Year, Best Media Operation, and Best Media Director |

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