Arthritis Society

Before we could begin an aggressive fund-raising campaign, we needed to create an awareness for arthritis.
The insight: Arthritis isn’t just an "old person’s" disease.
The idea: "Appreciate the simple things."
The insidiousness of this disease is that it robs people of their ability to perform everyday tasks.
However, instead of showing what arthritis sufferers can’t do, we show what they can do - and their appreciation of it.
The results: Our campaign has succeeded in shifting attitudes about who gets arthritis, and how debilitating it can be. With that, we have become a greater presence on people’s charitable radar screens as we set out to begin a more aggressive fundraising campaign.

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