Sun-Rype

Among the energy bars on the market, this one is made entirely of fruit.
However, consumers aren’t necessarily aware that fruit delivers natural energy.
Bold, colourful ads that linked fruit with energy were the solution. We used magazine and outdoor as our main media, as well as a station domination program at Toronto’s Union Station - the perfect place to reach people "on the go."
Product sales were up 24% year-over-year - and Sun-Rype was inundated with requests for copies of the posters.