Telus

The purchase of Clearnet by Telus Mobility raised a question: How would Clearnet’s "Future Friendly" positioning translate as Telus Mobility became the brand? We decided to stay true to the original inspiration for "Future Friendly."
The "future" is delivered by the products debuting in the ads: Mr Skinny, the thinnest phone in the world; the Samsung Uproar, which comes complete with an MP3 player; and the Sanyo 5000, the first phone with a full-colour screen.
The "friendly" component of the campaign is drawn from nature. A series of 15-second TV spots featuring a chameleon, a hedgehog and a monkey point to the benefit and uniqueness of each phone. The campaign highlights what consumers like about the brand: cool phones, cool animals, a cool company. The name has changed, but the brand hasn’t.

QuickTime 5 Movie

QuickTime 5 Movie

QuickTime 5 Movie