Toronto Worldwide Short Film Festival

Toronto’s definition of a film festival has been firmly shaped by its annual high-profile, big-budget, international extravaganza. What’s a film festival without stars, limos and a showcase of full-length features?
In our campaign to sell the Toronto Worldwide Short Film Festival, we zeroed in on the festival’s biggest differentiator - the length of the films - with the tagline, "There’s always time for a short film."
Designed to broaden the appeal beyond typical film aficionados, the campaign demonstrates just how little time it takes to experience and enjoy the festival and conveys that the films are not quite the usual fare.
The campaign, which consisted of posters, newspaper and a 30-second TV ad, served to increase the identity and presence of the Short Film Festival and boost attendance.

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