W Network The challenge was to quickly generate consumer awareness of the re-launch of WTN as W Network, while reminding the media community that no network understands women better. Before its re-launch as W, WTN had an earnest and boring image, so Zig's job was to change those adjectives to fun and progressive. The new W is a network with a point of view, and the multi-media consumer campaign makes this clear by showing us what TV would be like without women. Meanwhile, the non-traditional trade campaign demonstrates the point by showing an insider's understanding of the female point of view.
Movies Without Women
Movies Without Women (2)
TV Dramas Without Women
What's New
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