Take Our Kids to Work
Take Our Kids to Work is the signature program of The Learning Partnership. One of its primary goals is to facilitate a closer relationship between Grade 9 students and their parents. Teens are in transition at this point in their lives and relationships at home are often strained. This program provides both students and parents an opportunity to view things in a different light. One of the key elements of this pro-bono strategic positioning was capturing a unique motivational appeal appropriate for both 14-year-olds and their parents. The creative expression highlights the impossible task of parents trying to fit into their teens' changing and more private world, which leads them to the next logical step: If parents can't get into their kids' world, they can get the kids into theirs.