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THE JUDGES - STRATEGIC PANEL
president & CEO
Sam Baio has 30 years of retail industry experience. He opened his first three West49 boarding stores in 1995 and is now up to 50 across Canada. His vision is not just to sell action sports gear; he incorporates West49 into the Canadian skateboarding scene by employing youth with a passion for the sport. West49 has also helped to develop over 20 community and mobile skate parks across Canada and holds Eastern Canada's largest skateboard competition, the West49 Canadian Open World Cup of Skateboarding, among other activities.
Pepsi-Cola Canada, Toronto
Richard Burjaw has been with Pepsi since 1997. Prior to his tenure at Pepsi, he joined Unilever Canada in 1991 where his experience encompassed finance, logistics and marketing.
Burjaw belongs to the associations Refreshments Canada and the Association of Canadian Advertisers. He has an MBA from Wilfrid Laurier University.
VP sales & marketing
St. John, NB
James Eagles' career spans 25 years with General Foods, Quaker Oats, Ganong Bros. and Moosehead.Educated at Mount Allison and Queen's Universities, he has been associated with many well known brands including Maxwell House, Gatorade, Aunt Jemima, Sunkist, Ganong Chocolates, and Moosehead, in Canada, the U.S., and South East Asia.
McDonald's Restaurants of Canada
Laurie Laykish joined McDonald's in February, after five years at Cossette where most recently she ran the McDonald's account. Prior to Cossette, she was director of advertising and communications at Sprint Canada. Before Sprint, she worked at SMW and Bozell on categories including QSR and packaged goods. Laykish values her experience on both client and agency side and appreciates the importance of the partnership needed to create great work.
group marketing director for oral care and allergy
Pfizer Canada, Toronto
Graham Robertson has been at Pfizer Consumer Healthcare for seven years. He led the launch of Listerine PocketPaks in Canada - the first market for the product worldwide - and PocketPaks was given a Grand Prix new product of the year award by Canadian Grocers. Previously, when Robertson was brand manager for Listerine mouthwash, his "Action Hero" campaign won the team a Cassie. Robertson has also worked at Reckitt Benckiser and General Mills.
Cathy Whelan Molloy
VP brand marketing and advertising
The TDL Group, Toronto (operators of Tim Hortons)
Cathy Whelan Molloy joined the TDL Group in 1993. In her current role, she develops the strategic direction and creative execution of brand advertising and merchandising for the Tim Hortons chain. Molloy also has a solid agency background, most significantly as a key member of the Tim Hortons account at Enterprise Creative Selling, prior to joining The TDL Group.
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THE JUDGES - CREATIVE PANEL
PALM Publicité Marketing
Paulette Arsenault formed PALM Publicité Marketing in 1986 with partners Yvon Paquette, Pierre Mercier and René Leclerc. PALM is now the sixth largest agency in Quebec. Its clients include Volkswagen, Labatt Interbrew and Provigo. Winner of many awards, Arsenault has also judged many shows, including the Bessies, the Publicité-Club Awards, the Cassies, and the LIAAs. In 2002, she represented Canada at the International Advertising Festival in Cannes in the film category.
Jacques L. Duval
Chairman and CEO
In 1977, Jacques L. Duval founded Publicité J. L. Duval, which, after a series of mergers and acquisitions, led to his heading one of Canada's top agencies, Marketel. Duval then became EVP of McCann-Erickson North America and restructured McCann-Erickson Canada. From 1994 to 1996, he was chair of the Association of Québec Advertising Agencies. In 2002, he was the first Montrealer to chair the ICA. Since 1990, he has been an advisor to the Marketing Club of l'Université du Québec à Montréal.
Scott Goodson is a global ad veteran, originally from Canada, with almost 20 years of experience. He helped started StrawberryFrog to challenge the huge networks for blue chip advertisers. They created a new model for the way advertising is done - while billing over $350 million in 2004. Previously, Goodson worked in Europe as co-owner of Swedish-based Welinder Advertising; and as ECD of JWT Canada. Goodson has been recognized by all of the world's most respected advertising awards.
SVP, managing partner and CCO
Judy John's resume reads as a who's who of top Canadian advertising agencies. In addition to founding her own agency, Guerrilla TV, she has worked at Chiat/Day, Roche Macaulay & Partners, BBDO, TAXI Advertising & Design and Ogilvy & Mather. In 1999 John joined Leo Burnett as CCO. She has won many awards including two Cannes Gold Lions, a silver pencil at the One Show, Communications Arts, as well as gold awards in all the major Canadian award shows. The only thing John likes more than ads is food.
In addition to overseeing creative, Marc Stoiber's job description includes new business acquisition and agency troubleshooting. His globetrotting career encompasses stints at Palmer Jarvis DDB, Vancouver; BBDO, Dusseldorf; and Grey, Hong Kong. Stoiber's work has won at Cannes, the One Show, Communication Arts, Eurobest, Asiabest, Archive, the Clios, and the New York Festivals.
Nancy Vonk joined Ogilvy in 1988 as an art director, having worked at shops in Washington, D.C, Toronto and Baltimore. She partnered with Janet Kestin in 1991. The duo's awards include Cannes Lions, One Show pencils, Communication Arts, gold Clios and Gold London International awards. They have led Ogilvy's Toronto creative team since 1998. Vonk and Kestin have a popular column, "Ask Jancy," on ihaveanidea.org. In 2005, Adweek Books will publish Pick Me, a book based on the column.