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THE JUDGES - CREATIVE PANEL
Bill Downie has been in advertising for almost 24 years, and has helped build brands like Army & Navy, Boston Pizza, McDonald's and Soyaworld. He has won awards from Applied Arts and Marketing Magazine, Lotus, D&AD, the New York Festival and the Art Director's Club. Downie is a consummate family man, a dynamite softball coach and pickup hockey player, and his housecoat-clad bowling team, The Little Lebowskis, dominates their league.
Gay Warren Gaddis
T3 (The Think Tank)
Gay Warren Gaddis started T3 in 1989 with a cashed-in IRA and two employees. Today, the agency is the largest independent shop in the U.S. wholly owned by a woman, with offices in Austin and New York, $125 million in capitalized billings, and a staff of more than 140. Clients include Dell, Marriott International and MTV. But it all started as a copywriter with branding agency The Richards Group. Later, she worked in PR for the Baylor University Medical Center and was marketing director for consulting firm Leadership Dynamics, and a full partner at an Austin-based ad agency before founding T3.
Carl Grenier co-founded Montreal-based Amen in 2003 before spearheading the creative department's merger with Epoxy Design in 2005 to ultimately form Amen-Epoxy. From 1991 to 2002, however, he was founder and CEO of Zoom Media, the North American wide media company targeting 18- to 34-year-olds. By the time he left, Zoom had offices in Montréal, Toronto, Vancouver, New York, Chicago, L.A., Puerto Rico and Paris. His honours include the 1996 Young Businessman Personality from La Jeune Chambre de commerce du Québec métro. He is currently president of the Publicité Club de Montréal.
Due North Communications
After graduating from the Ontario College of Art & Design, Karen Howe's career began as an art director. Seven years later, she switched disciplines and added copywriting to her resumé. Prior to joining Due North, she worked for Harrod & Mirlin, Lowe, BBDO and Cossette. Howe has created campaigns for such clients as Goodyear, Workopolis and Bell Mobility and her work has won hundreds of creative awards. She's also a regular marketing commentator for The National Post, The Globe and Mail and Citytv.
St. John's, Nfld.
Donna McCarthy moved to Newfoundland because she thought that living in a house that looks out over the ocean would help her become a better writer. And she may have been right. Over the years, she's earned over 400 national and international awards, including five Cannes Lions, One Show Pencils and numerous gold statues from the London International Advertising Awards, Marketing and The New York Festivals. Originally from Toronto, McCarthy worked at Taxi, Young & Rubicam and FCB before starting her own agency.
Steve Williams has worked in the Calgary communications industry for 12 of his 19 years in the ad game. He has helped create campaigns for clients such as The Calgary Stampede, Husky Energy, Travel Alberta, and Western Canada Lotteries. His work has been recognized locally, nationally and internationally, with awards from Calgary's Ad Rodeo, the Bessies, Billis, New York Festivals, The One Show, and Applied Arts. He has also appeared multiple times on strategy's list of Canada's most award-winning CDs and copywriters.
St. Luke's Communications
After college, Alan Young spent three years as a commercial writer while creating comedy and stage plays in his spare time. In 1990, he enrolled in the British Design and Art Direction Workshop and was bitten by the advertising bug. He has gone on to write a number of well-known advertising campaigns for big brands like IKEA, Boots 17, Fox's Biscuits, COI, Mothercare and BT. A founding member of St. Luke's, the agency scored Campaign's agency of the year it's first year out with Young as CD. In January 2001 and 2002, the magazine listed him as one of the U.K.'s 10 hottest CDs.
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THE JUDGES - STRATEGIC PANEL
Jerome Dufour joined Air France two years ago after six years at Fido. There he was part of the initial team that helped launched the brand. He ultimately became marketing director, new product and service development. Prior to Fido, Dufour worked at Air Miles as an account manager in charge of Quebec. Previous to that, he was an account manager at Cossette and worked on the Bell Canada and Bell Mobility accounts. Dufour has a B.A. in marketing from Laval.
Pacific National Exhibition
Shelley Frost joined the PNE team in January 2004 and oversees all of the company's advertising, marketing, promotions, retail partnerships, media plans, market research, sponsorships and site-look initiatives. Her previous experience includes working as a senior-level executive for a publicly traded technology company, and as a consultant providing expertise in the areas of marketing, business development. Frost has served on the board of directors for the B.C. Chapter of the American Marketing Association for the past three years and is an active member of the Vancouver Board of Trade.
Universal Studios Home Entertainment Canada
At Universal, Nancy Modrcin heads up the all-Canadian marketing initiatives on DreamWorks DVD releases, as well as NBC Universal's TV on DVD portfolio. In the past year, she's been behind the successful launches of The Chronicles of Riddick, The Bourne Supremacy, Shark Tale and Miami Vice: Season 1. But it all began at The Walt Disney Company where she was part of launches for Pixar's Toy Story II and Disney's Fantasia 2000 and Dinosaur. After a stint as part of Harlequin Enterprises' marketing team, she returned to Universal. These days, Modrcin is working on the launches of Madagascar and War of the Worlds to name a few.
Following an experience as national promotions manager for an event marketing company in Toronto, Moon joined the L'Oréal Group in 1999 on the L'Oréal Paris business. He later transferred to the Garnier division where he launched the Garnier Fructis and Fructis Style brands into the Canadian market. Appointed marketing director in 2003, he has since managed the successful launches of Garnier 100% Color and Garnier Skin Naturals.
Catherine Riggins has been with Canada Post since 2001. She balances creativity, strategy (and a budget) to oversee the post office's advertising, promotion, direct marketing and marketing PR efforts. After serving several years as the director of channel marketing/promotions and programs with Corel Corporation, Riggins took a walk on the wild side as an account director at a small Ottawa advertising agency. However, she soon realized she preferred the client side and moved to Canada Post.
Canada brand building
Before joining MasterCard, Tammy Scott was a consultant at Rethink, and prior to that held the dual role of director, advertising and marketing, and strategic account director for AGF Funds. While there, she was behind the "What are you doing after work?" campaign, which won awards at Cannes, The London International Advertising Awards and the Clios. In her current position, she's heading up the development and communication of advertising, promotional and sponsorship initiatives.
senior brand consultant
K Inc. Marketing
Now at Toronto-based brand consultancy K Inc. Marketing, Mike Welling spent 18 years at Unilever leading marketing efforts within Canada and Europe as a member of various North American and global brand teams. His work for such brands as Dove, Sunlight, Becel, Lipton and Knorr has been honoured with a slew of awards. He has been vice-chair of the board of the Association of Canadian Advertisers and a board member of BBM Canada and Advertising Standards Canada. Welling is a graduate of the University of Western Ontario's Richard Ivey School of Business.