BBDO Group Photo

Honourable mention — BBDO

Always a formidable opponent, BBDO continues to rank high by nabbing the fourth spot. This year the agency welcomed new clients like Wrigley Excel, Uncle Ben’s, and the Ministry of Health, and saw a shift in management as Gerry Frascione, president and CEO of BBDO North America, took over the leadership of the Toronto office after the departure of Dom Caruso. While the agency put forth five strong cases this year, it’s the Tropicana work that truly stood out for the judges. Pascal Chandonnet of Palm + Havas called it “a great example of a simple insight that could have lead to predictive executions. Instead, the agency has pushed the idea to the extreme limits to make their point, in a very remarkable and touching way.”