Finalist — CP+B

It’s been a big year for the agency formerly known as Zig. A regular suspect in the AOY winners’ circle, this is its first competitive outing as CP+B, after being absorbed into MDC Partners’ Crispin Porter + Bogusky in July. There was a bit of shifting around (former Zig president Shelley Brown is now CEO of CP+B Canada) but no layoffs – and new clients like Bic, Celebrex and Second Cup were also welcomed into the fold.