The Jury

Jon Arklay
SVP, brand, creative and marketing, Bell Media Agency

Arklay oversees the marketing, design, promotion, brand strategy and media buying services for Bell Media.Prior to his current role, Arklay worked at CTV and TSN and before that, he worked at Q107 Radio and the Communiqué Group.

Peter Blackwell
director of marketing, Volkswagen

Blackwell, who has been with VW for the past 18 months, began his career in the CPG category, overseeing brands like Trident, Halls and Dentyne. He helped lead corporate strategy at Kraft before switching to retail where he served as VP marketing at Canadian Tire.

Anne Donahue
CMO, Mountain Equipment Co-Op (MEC)

Donahue is responsible for marketing, communications, community programs and brand engagement strategies at MEC. Her career started at Harlequin, and last January, she moved back to Vancouver from Singapore, where she was working with Interbrand.

Emma Hancock
partner, Heroes & Villains

Hancock has 17 years of experience working with brands in the beverage alcohol, CPG, publishing and auto categories at agencies like Dentsu and TBWA/Chiat/Day. She is a founding member of the ICA's Ad Women of Canada and a member of Australia's Communications Council.

Robin Heisey
consultant, Robin Heisey Consultancy

Heisey is the former CCO at FCB in Toronto, and now works as a consultant while serving on boards for the CMA, TheatreFront, and as an advisor to Humber College’s advertising program. In 2014, he was awarded a scholarship from the Berlin School of Creative Leadership, where he is pursuing his MBA.

Geoff Kosar
marketing director, Diageo Canada

Kosar has over 15 years in marketing and category management experience. Currently, as the consumer marketing director for vodka, rums and liqueurs for Diageo he oversees the company’s Smirnoff, Ketel One, CÎROC, Captain Morgan and Bailey’s brands.

George Nguyen
managing director, McKinney

Nguyen has developed marketing strategies in categories such as automotive, entertainment, CPG and energy conservation, and recently worked at TBWA in Canada before moving to NY-based McKinney. A strategic planner by trade, he has worked on global campaigns, including VW’s “Drivers Wanted.”

Luc Perrault
VP, creative services, Palm + Havas

Before joining Palm + Havas as VP of creative in 2013, Perreault worked at Tam Tam, Marketel, Cossette and KBS Canada. Over the past 20 years he has worked with brands such as Subway, Dairy Farmers of Canada, Volkswagen, and Loblaws.

Susan Senecal

Senecal has worked for A&W for the past 22 years, and is directly responsible for building the brand across more than 800 restaurants within Canada.She arrived at A&W as an area manager and held roles in operations, development, and franchising before becoming CMO in 2012.

Patrick Weir
VP creative, Fuse Marketing Group

For 15 years, Weir has helped create campaigns for brands including Molson-Coors, Kraft, Mini, Coca-Cola and MTV. Currently, he leads the Fuse creative team to produce digital, socialand activation work for clients including CIBC, Canadian Tire, Cisco and Hyundai.

Trish Wheaton
managing partner, global new business at Y&R Advertising, and president at Inspire

Wheaton has led new business for Y&R since 2011, and is also president of the agency’s global sustainability practice, Inspire. Prior to this, she was Wunderman’s first global CMO and also led offices in the U.K. and Canada. She served on the Cannes jury and is also on the Forrester Board of Clients.

Livia Zufferli
VP marketing, Target Canada

Zufferli is responsible for all brand and category marketing, events, PR, media, creative and guest insights for Target, and leads a team of 60-plus. Before joining Target in 2012, Zufferli was partner at Capital C, and has held positions at Shoppers Drug Mart and consultancy Monitor Group.