Tim Hortons comes home

Over the last 50 years, Tim Hortons has created a relationship with Canadians unlike any other QSR chain.

In celebration of these successful 50 years, it wanted to get back to its roots and highlight the important role it has come to play in communities across Canada. It also wanted to show how Tim Hortons team members make a positive impact on the lives of their guests.

You can find a Tims in practically every single neighbourhood in Canada, and for some, it wouldn't be a neighbourhood without one. It's a home away from home and — more than a ritual — it's an integral part of their lives.

Taxi wanted to remind Canadians that Tims does more than serve coffee — it's a part of the neighbourhood.

To show that, it moved right in. Overnight, Taxi transformed a house into a fully functioning restaurant, surprising a small neighbourhood in southwest Calgary.

Guests could stop in for a coffee and a donut and make themselves right at home. It featured elements of a Tim Hortons restaurant, such as the iconic neon sign out front mixed in with regular household items that you would find in your average home.

Every part of the pop-up was about connecting with the neighbours. Personalized invitations were dropped off at nearby houses. Tim Hortons team members helped neighbours with their chores for the day. Even its featured donut, "The Next Door-nut," reinforced this message.

Small tent cards with the hashtag #TimsNextDoor placed around the house encouraged customers to share on Facebook, Twitter and Instagram, opening up the experience to Tims fans across the country.

The six-hour pop-up garnered 92 million earned media impressions, with over 200 news stories worldwide. More than 500 visitors enjoyed the experience, which was shared across the country through social media, with #TimsNextDoor becoming a trending hashtag in Canada.