Telus Mobility Cell phone providers like Telus Mobility want consumers to do more than just talk. Taxi met the challenge by creating a campaign designed to change the way people think about their mobile phones. Still drawing on the cute animal theme that has built the brand, they introduced the squirrel monkeys to help demonstrate features like two-way text messaging, games, sending and receiving e-mails, and even checking traffic reports and movie times. The monkeys conveyed the simplicity of the enhanced phone features, while emphasizing the future friendly appeal Telus is known for.
 
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