[ AGF Mutual Funds | Lotto Super 7 | Infiniti FX | Vancouver International Film Festival | Whiskas Cat Food ]

Infiniti FX

After a successful launch in February 2003, the challenge was to maintain the Infiniti FX’s unique position in a highly competitive luxury crossover SUV segment renowned for "what is new wins." The luxury crossover SUV category attracts buyers who crave the prestige and performance of a luxury marque.

FX offered all that the competition did - the challenge was to say it in a new and interesting way. Rather than the glamour shot, the creative dramatized the ability of the FX to transform objects into high-performance machines. Sales of the Infiniti FX exceeded its aggressive targets by 20% in its launch year and helped Infiniti to an all-time record sales year passing Audi and Lexus for the first time in its history. Web traffic eclipsed Infiniti’s previous Web site traffic record by 100%. Dealer traffic ballooned in show rooms and sales conversion rates were unprecedented, aided by strong consumer familiarity, which was correlated to Web site views.

PRINT

Dog	Golf
Sled