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THE ROM

How do you advertise a dinosaur exhibit sans dino? This was the challenge DDB faced when promoting Toronto's Royal Ontario Museum's Feathered Dinosaurs and the Origin of Flight exhibit earlier this year. So the shop let its target of over 25s with kids under 12 imagine what modern life would be like if birds were like dinosaurs. In newspaper and outdoor, the agency created quirky images without birds, such as of a stark street scene with a sagging telephone wire. TV ads also played up the theme. Initial results suggest 62% of visitors cited the ads as playing an influential role in getting them to the ROM. And the work has nabbed a Bronze Lion and a Gold Extra as well.

TELEVISION

Lion

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Bread Ad	Car Ad
Ladder BB	Wire Ad