[ Molson Canadian Cold Shots | Evergreen | IKEA | Mr. Sub | W Network ]

MR. SUB

Mr. Sub was losing relevance. To overcome this, Zig zeroed in on two key insights: Mr. Sub's commitment to freshness, innovation and quality had gone largely unnoticed; and consumers had a certain affinity for the brand. Zig chose to amplify Mr. Sub's more human, irreverent personality with the "More Than Enough" campaign. The launch of the campaign in March 2005 generated more customer traffic, resulting in higher sales.

TELEVISION

Wicked	Impress
Baked	Special