BBDO
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Levitra • Jeep • FedEx • Campbell's Soup At Hand • Snickers |
Campbell’s Soup At Hand
Campbell’s Soup At Hand is tasty, warm and nourishing – everything that is great about soup – in a convenient, microwavable and portable, mess-free format. After a very successful launch, Campbell seized the incremental opportunity to launch new chicken and beef flavours.
The challenge: use the same budget originally allocated to adapt U.S. creative to come up with a better idea to reinforce the portability of the product. The brief was simple: Get busy women who know they don’t eat well to continue to discover new Campbell’s Soup At Hand flavours by telling them about new soups to enjoy on the go. In short, the agency wanted to find a quick creative hook that reinforced the portability of the product.
The creative idea was based on shadow puppets created by hands, a relevant symbol for the product and its portability, forming the shadow-shape of a cow and a chicken. This elegant, simple, inexpensive idea worked well in both print and television and Campbell liked it so much they released BBDO’s original Canadian creative and not the U.S. adapt.
Television
 Beef |
 Chicken |
 Creamy Chicken |
 Vegetable Beef |