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JEEP

BBDO Canada has enjoyed a long run of internationally recognized creative work for DaimlerChrysler’s Jeep brand. Jeep, in turn, has enjoyed strong sales results, all in an increasingly cluttered, ultra-competitive category.

This past year that tradition continued with a series of print ads that further reinforced the brand’s positioning as the most authentic off-road SUV. A military hero in its own right, Jeep’s spirit of adventure and leadership allows it to dramatize not the sheet metal itself but the exotic, far-flung places the brand can take you in its latest campaign.

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