DDB
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BC Dairy Foundation •
Clorox •
Canadian Tourism Commission Knorr Frozen Entrees • United Way Of The Lower Mainland |
United Way Of The Lower Mainland
Imagine trying to get ahead in a category in which there are over 80,000 competitors. That’s the number of registered charities in Canada, most of them fighting for public donations. To punch through the charity clutter and be better understood for all the good that it actually does, the United Way integrated the “helping hand” element from its logo into the creative work. The hand shielded, protected or even saved people showing potential donors exactly how the United Way was working to help their community. DDB chose to focus on tangible issues such as isolation, child safety and hunger. The campaign used provocative imagery expressed in posters, newspapers, magazine, TV and internal communications.
The UWLM 2005 campaign exceeded the fundraising objective of $21.2 million to reach $22.4 million – the most ever raised in the history of the organization. And the agency’s creative has also been lauded with a Bronze World Medal from the New York Festivals International Advertising Awards.
Television
 Bridge |
 Alcoholic |
 Bruise |
 Pop Sign |
 Tear |