Lowe Roche
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Capital One • o.b. • Mackenzie Investments • Toronto Zoo • Stella Artois |
Stella Artois
Lowe Roche continues to create multi-touchpoint work both domestically and abroad for Stella Artois. This year’s iteration included the “Masterwork” spot which won a Bessie, an outdoor campaign as well as print work to promote the Stella “Gold Standard” establishments, bars where the brand’s nine-step pouring ritual is practiced.
Most recently, the agency designed, built and unveiled the Stella Artois “Trap” in Toronto. A 15-ft.-high guerrilla installation, the moving trap made of wood and metal was engineered to “protect” a chalice of Stella Artois. It is slated to travel to both New York and London. In Canada, the installation is supported by teaser print, coasters, chalk art, and the website www.unravelthetrap.com.
The agency’s efforts are paying off as sales of Stella Artois continue to grow. Most recent figures have the brand trending at a 20% increase for the year.
Television
 The Masterwork |
 Purification |
 Judgement |
 Sacrifice |
 Beheading |
Out Of Home
 Coasters |
 Flexform |
 Flexform |
 Mural |
 Mural |
 Mural |
 Trap Installation |
 Trap Installation |
 Value |
 Masterpiece |
 Expensive |
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