Creative Panel

Esmé CarrollEsmé Carroll
ACLC, Toronto

A Montreal native, Carroll’s career in advertising began at Publicité Krohn, a boutique agency in her hometown. She moved to Toronto to work at Cockfield Brown, then to MacLaren Advertising, where she stayed for 17 years.
She joined ACLC 12 years ago as president and CEO, later becoming chairman.

Noel O'DeaNoel O'Dea
president/director of strategic planning
Target Marketing & Communications, St. John’s, Newfoundland

After a series of previous lives – as commercial fisherman, brand manager at McCain Foods and university professor at Memorial University – O’Dea formed Target in 1980. The agency, with a staff of 45, has gone on to win Gold everywhere from Cannes to London International, New York Festivals, Crystals and the Cassies.

Nicolas MasseyNicolas Massey
Amen, Montreal

After studying business and fine arts, Massey realized he could fuse both into a career – as an adman. He left this native Montreal for Quebec City to start 18 février. After three years, he returned to Montreal and with Carl Grenier of Zoom Média founded Amen in 2003. The agency has since won awards from Communication Arts, Applied Arts and Design & Advertising and CREA.

Susan MurraySusan Murray
Y&R, Toronto

Murray joined Case Associates in 1983 and moved three years later to Y&R , where she has built a 21-year career. Her roles have included GM, head of the agency account group and top positions in human resources, new media and overseeing the agency’s business development. She has been CMO since 2005.

Craig RedmondCraig Redmond
Grey Vancouver

Redmond began his career in Hong Kong, working at Y&R, DDB and Ogilvy before returning to Canada in 1994. He landed in Toronto as senior copywriter at Leo Burnett on the Bell account during the telecom wars. He spent two years at Vancouver’s TBWA\ and five at BBBO in Toronto before returning west to become CD at Grey in 2005. His work has won at Cannes, Marketing and the Lotus Awards.

Mark WaitesMark Waites
Joint CD/partner
Mother, London UK

Waites started his career in London working at several agencies including BMP, Legas Delaney and O&M. He co-founded Mother 11 years ago. The agency was voted Agency of the Year by Campaign magazine in 2001 and 2002, and Waites and his creative partner Robert Saville have been voted Creative Directors of the Year more than once. Mother opened offices in New York in December 2003 and in Buenos Aires in late 2005.

Strategic Panel

Jason AndersonJason Anderson
head of marketing, Xbox
Microsoft Canada, Mississauga

Anderson studied business prior to entering the marketing realm, joined P&G as assistant brand manager and later went to AT&T as a product manager. He then moved to telecom, spending six years at Bell ExpressVu as director of marketing, where he was part of the original management team that launched the service. He has been with Xbox since 2003.

Andrew BarrettAndrew Barrett
VP marketing
LG Electronics, Toronto

Barrett began his career in packaged goods at P&G and then went to Pillsbury. He segued from baked goods to beer, and was VP Marketing at Molson for 2 ½ years during the brand’s “I AM Canadian” campaign. He also worked agency side at JWT for three years before joining LG in 2006. He is the brand’s first VP marketing in Canada.

Harvey CarrollHarvey Carroll
VP, marketing, North America
Labatt Breweries of Canada, Toronto

Carroll began his marketing career at Kraft Foods Canada in 1993, prior to joining Labatt in 1997. Since then, he’s held a number of brand and director assignments on both the Oland and Labatt side of the business, including Alexander Keith’s, Stella Artois and Labatt Blue. He was promoted to his current post in 2005.

Sloan DinningSloan Dinning
director, brand and marketing communications
Vancity, Vancouver

Dinning spent the first 12 years of his career at some of Canada’s leading advertising agencies, including MacLaren McCann as account director and, prior to that, Cossette. In 2004 he moved client side, joining Vancity, the country’s largest credit union.

Mike DombrowMike Dombrow
director of marketing
Wal-Mart, Mississauga

After running the family housewares business, in 1995 Dombrow joined Shoppers Drug Mart, where he stayed for six years in various posts, including director of regional marketing for Ontario and director of national operations. He joined Wal-Mart five years ago.

Cintia HudonCintia Hudon
marketing manager
Liz Claiborne Canada, Montreal

Hudon worked as a menswear buyer for department store Les Ailes de la Mode while completing her degree in marketing. She joined ad agency Marketel in 1997. By 2002, she had returned to her fashion roots as marketing supervisor at Mexx Canada (later bought by Liz Claiborne Inc.). Today, her portfolio of brands includes Lucky Brand Jeans, DKNY Jeans, Mexxsport, Liz Golf and Claiborne.