Although Cheez Whiz had a place in more than half of Canada's fridges, people weren't eating it as often as they used to. It was time to have some fun again. The "You Know You Want It" campaign showed people unable to control their need for Cheez, and struck a chord with consumers. The once-declining brand is now enjoying both increased household penetration and usage.

Goofy	Streaker
The Party

Geraldine

Major Ross

Pierce