Smirnoff Red It would have been easy to make some traditional, glossy liquor ads with trendy music and gorgeous young hipsters set in cool locations, and JWT did that. At the same time, it also did something radically different for a superficial, image-driven segment: they incorporated an idea. The notion that the Smirnoff drinker is a complex cocktail of personality traits has resonated with the target: volume has surged and share decline has been turned into a 1% increase that corresponds with the launch of the campaign.
Wall Mural - Smirnoff Red
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