Kit Kat Chunky Kit Kat Chunky was Nestlé's first foray into the big-eat segment filled with tough, deeply entrenched, teen-savvy competitors. JWT kept the campaign brutally simple: your appetite has finally met its match. The execution wrapped an edgy, off-centre demonstration around the single-minded message of gut-fill. Since January, teen trial and awareness has doubled and Kit Kat is now the 11th-ranked chocolate bar in Canada.
Piranha
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