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BELL MOBILITY SOLO

Bell Mobility Solo wanted to reach young people who want a cool phone first and foremost, but are also interested in the details - an affordable rate plan, no hidden charges, flexible contracts, clear reception and responsive customer service. Both Telus and Fido had a flexible brand structure that worked for virtually every message, but Rethink wanted to create something that related more directly to the product. The resulting TV spots focused on all aspects of the offer (phone features, rate plans, new games, etc.) in the style of the content currently available on Bell phones. The end of each spot reveals that the characters are inside a Bell phone, which snaps shut. In the future, the level of animation will improve as the resolution on Bell's cellphones improves.

Television

Funky Ringtones	Free Fridays
Spokesfusion	The Great Escape

Out Of Home

Transit-Funky Ringtones	POS-Funky Ringtones
Transit-Free Fridays	Restobar-Spokesmen
Bus wrap-Side	Streetcar wrap
Website-Home page	Website-Page 1
Website-Page 2