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CLOVER LEAF FLAVOURED TUNA

Research showed two broad types of tuna users. Traditional "Tuna Moms" buy it to make casseroles and sandwiches for the kids. "Tuna Zealots," on the other hand, are a new group of health conscious men and women who see tuna as a "perfect food" - low in fat and high in protein. Many of these Tuna Zealots eat tuna at lunch several times a week, but not for the taste. Enter Clover Leaf Flavoured Tuna. The tuna comes in smaller, 85g tins with flip tops, perfect for individual servings. Rethink eschewed traditional food product advertising mediums for its dazzling photography. Instead, posters appeared on transit shelters in four major cities, with an emphasis on locations around health clubs, major office towers, subways, and high-pedestrian areas.

Out Of Home

Transit Shelter Ad -Lemon	Transit Shelter Ad -Tomato
Transit Shelter Ad -Chili	Fitness Club Sampling
Floor Decal	Applied Arts Cover