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DUNLOP LOCO

Any honest golfer (and even some of the dishonest ones) will tell you that the most rewarding aspect of golf is hammering a drive farther than you used to – or even better, farther than anyone else in your foursome. The goal for Dunlop Loco golf balls was to link the brand to the key product benefit of distance in a whole new way. Downtown Partners developed a simple metaphor that graphically illustrates how Dunlop Loco golf balls are “crazy long.” The graphic treatment used for golf holes and course layouts that appear on scorecards and course guides were the inspiration for transforming easily recognizable countries and continents, and even the entire world, into the ultimate exaggerated long golf course. The result was simple, focused, and very arresting.

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Italy	North America
Africa	World