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MARK'S WORK WEARHOUSE

Canadians thought they knew Mark's Work Wearhouse, but Taxi knew otherwise and leveraged two key opportunities to re-invent a time-worn brand. First, 70% of Canadians visit Mark's Work Wearhouse at least once a year, creating a great opportunity for broadening interaction with the customer. And second, the ongoing trend toward more relaxed clothing in many offices coincides with a little-known aspect of Mark's inventory: casual clothing. TV spots showcased both the clothing and the situations it suits, while demonstrating a whole new attitude at Mark's.

Each ad shows individuals saved by The Style Mechanic, a character who provides deadpan advice on how to dress in these unfortunate situations.

Television

Baby	Interview
Jim