Finalist
Zig

Lipton Cup-A-Soup   Canadian Value Of Music Coalition   YWCA   Night Exchange   Danier Leather

YWCA

It's not a religious organization, though it once was. It's not a health club, although it sometimes offers those services. It's not the YMCA, even though they share buildings in many communities. It's not even the same thing in Vancouver that it is in Halifax. Or Calgary. Or Ottawa. Is it any wonder that Canadians don't know what the YWCA's real purpose is? "Helping women at turning points in their lives" is the mantra of the organization. Zig created two television spots, and helped revise its logo to emphasize that mantra. The spots centre on the YWCA's role in helping women who have been abused – perhaps the most dramatic "turning point" any woman might face and the one with which she is least able to cope on her own.

Television

YWCA

YWCA