Skittles fans create (holiday) rainbows

Skittles' YouTube videos continue to rake in thousands of views, with fans passionate about its quirky characters. So for the holidays, the Wrigley-owned brand decided to gift them with a tool that allowed them to create their own Skittles-style videos.

To go beyond simply inviting fans to create and post their own Skittles spots, BBDO helped turn the user-generated campaign into a game.

"Create the Rainbow" was a video-based toolkit (housed on a microsite) that invited fans to choose one of five characters, three settings, three music tracks and 35 different chunks of dialogue to use in their own storyline. The tool was the first of its kind, allowing people to build their own commercials with professionally shot footage.

Users could make as many videos as they wanted and share their creations with friends via social media.