WWF Canada

We Are All Wildlife

To generate support among Canadians, WWF Canada conveyed the message that people are part of wildlife, facing the same challenges of climate change, biodiversity loss and pollution. The integrated campaign drew parallels between humans and other living things to show that nature's issues are our issues.

Featuring national TV and radio spots, wild postings and OOH executions, online videos, digital ads and social posts, the "We Are All Wildlife" campaign reached more than 30 million people on Facebook alone, making it the organization's most successful video on the platform across its global network. In the month following the launch, WWF Canada enjoyed a 25% year-over-year increase in one-time donations.