President's Choice

After 15 years, consumer appreciation of and trust in the President's Choice brand are unmatched. In developing a corporate campaign, we wanted to leverage the integrity of PC products themselves, and the respect they have gained. The core idea was based on the consumer belief that no matter what President's Choice creates, it is done right. We expressed that with the theme "The way things should be."

| Gold: Palmer Jarvis DDB | Silver: Ammirati Puris Lintas | Bronze: Young & Rubicam |
| Finalists: BBDO Canada   Gee, Jeffery & Partners   Holmes & Lee   Ogilvy & Mather   TAXI Advertising & Design |
| Judges: Creative   Strategic |

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