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Insurance Corporation of B.C. Our target group is the vast majority of B.C. drivers - those who know the rules of safe driving, but occasionally break them. Our strategy is designed to make these drivers more aware of their everyday driving habits. We didn't want the commercials to seem like Driving 101. Instead, we wanted to make people stop and think about how they drive. So we created a series of analogies to illustrate that certain driving habits such as tailgating are inappropriate - and even ridiculous - not to mention unsafe. |
 QuickTime 4 movie  QuickTime 4 movie |
| Gold: Palmer Jarvis DDB | Silver: Ammirati Puris Lintas | Bronze: Young & Rubicam |
| Finalists: BBDO Canada Gee, Jeffery & Partners Holmes & Lee Ogilvy & Mather TAXI Advertising & Design |
| Judges: Creative Strategic |
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