McDonald's Restaurants of Canada: Breakfast

Our target group ("regular" males, 25-49) felt pressed for time in the morning. They also found mornings to be fraught with unanticipated minor disasters, and felt guilty about not having a complete, hot breakfast. Our creative connected these insights. The argument was simple: A hot breakfast will help you avoid morning's potential pitfalls. And because McDonald's is so fast and convenient, you can grab a hot breakfast without wasting valuable morning minutes.



QuickTime 4 movie



QuickTime 4 movie



QuickTime 4 movie



QuickTime 4 movie



| Gold: Palmer Jarvis DDB | Silver: Ammirati Puris Lintas | Bronze: Young & Rubicam |
| Finalists: BBDO Canada   Gee, Jeffery & Partners   Holmes & Lee   Ogilvy & Mather   TAXI Advertising & Design |
| Judges: Creative   Strategic |


Copyright © 1999 Brunico Communications Inc. All rights reserved.