Strategy - Agency of the Year - Gold: Palmer Jarvis DDB: Sun Rype

1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015

Sun Rype: Blue Label Apple Juice and Fruit To Go

In informal discussion groups, we found that many parents were amazed at the incredible energy of their children, and often found themselves straining to keep up. Many seemed to delight in telling stories of their child's stamina and energy levels. In fact, the more extreme the behaviour, the prouder the parent. Our insight was simple: There's no better fuel for active kids than Sun-Rype Blue Label Apple Juice and Fruit to Go snacks. Rather than show sugar-coated, stereotypical images of children, we decided to feature real kids as they are today, and focus on their energy level.

QuickTime 4 movie