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H&R Block For many people, taxes are a big financial challenge. Through extensive strategic planning, we discovered that it was the arrival of the dreaded tax form that triggered anxieties about dealing with tax preparation. In a comically intense and surrealistic fashion, the executions show how people develop a fear of numbers - a fear that can be overcome with help from H&R Block. |
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| Gold: Palmer Jarvis DDB | Silver: Ammirati Puris Lintas | Bronze: Young & Rubicam |
| Finalists: BBDO Canada Gee, Jeffery & Partners Holmes & Lee Ogilvy & Mather TAXI Advertising & Design |
| Judges: Creative Strategic |
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