H&R Block

For many people, taxes are a big financial challenge. Through extensive strategic planning, we discovered that it was the arrival of the dreaded tax form that triggered anxieties about dealing with tax preparation. In a comically intense and surrealistic fashion, the executions show how people develop a fear of numbers - a fear that can be overcome with help from H&R Block.

| Gold: Palmer Jarvis DDB | Silver: Ammirati Puris Lintas | Bronze: Young & Rubicam |
| Finalists: BBDO Canada   Gee, Jeffery & Partners   Holmes & Lee   Ogilvy & Mather   TAXI Advertising & Design |
| Judges: Creative   Strategic |

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