To demonstrate Panasonic's No Skip technology, PJDDB dramatized the private frustration of skipping music. "Recital" showed a 10-year-old girl misplaying a piece of classical music with great dexterity, all because she was listening to a portable CD player without the Panasonic No Skip technology. "Recital" was a favourite at virtually every award show it entered, and it increased Panasonic's market share to boot.

Recital