The TELUS Pages The TELUS Pages is the "big book" in the market, but directories in general are not a burning issue in consumers' minds. PJDDB decided to focus on the scope and depth of solutions the book contains for even the most esoteric of problems. Like, what if billboards themselves had problems that required fixing? What if television was used to bring the sections of the TELUS Pages to life? Not only would it demonstrate that a highly skilled and somewhat rare individual could be found within the TELUS Pages, but it also made for intelligent and humourous advertising where the medium itself became the product demonstration.
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