PJDDB knew that this product's core benefit was in saving the consumer from cooking and cleaning disasters. When they learned that SOS was named as an acronym for Save Our Saucepans back in 1934, the creative and strategic stars aligned. The notion of Save Our Saucepans combined with universal awareness of the nautical distress signal, Save Our Ship, fit perfectly with the insight of disaster relief. The visual idea of creating a kitchen-sink Titanic was absolutely unique, especially in the cooking magazines where it ran. Market share rose 1.8 points over the pre-advertising period.

SOS Print

Transit Shelter