TFO'S fresh new look

For its 25th anniversary, TFO wanted to revamp its look into something that would attract a younger audience, spark consumer interest and help ramp up donations.

To retain the brand heritage while modernizing its feel, the new logo took on the shape of a flag to symbolize TFO's strong emotional connection with French-speaking Ontario. As the organization does not carry any commercials but does on-air self-promotion, a bold spectrum of colours were chosen to help identify TFO's diverse cultural content.

The rebranding rolled out across all media platforms, including its station IDs, website, online boutique, on-air promotions, stationery and outdoor.

Traffic to the TFO homepage is up over 20% year-on-year. The fan following on Facebook has grown six times since the launch of the campaign, and the average number of visits has increased over 18% in the first half of 2012 compared to the same period in 2011.