Always proves it's Unstoppable

The 2015 follow-up campaign to "#LikeAGirl" had big expectations.

In July, the agency launched the "#Unstoppable" video that inspired girls to smash boxes that represent their limitations. Young girls were asked to write on a box things they've been told they cannot do because of their gender, such as "girls can't be pretty and smart."

The video was launched with activations in 27 markets (with 700 unique media placements) and the brand held nine simultaneous #Unstoppable conferences in partnership with TED. In just one week, the campaign tracked more than 19 million global views. At press time, video views sat at nearly 60 million.