Strategy - Agency of the Year - Gee, Jeffery & Partners Advertising

Atlas Wine Merchants Silverthorne Vineyards: The goal was to help this brand stand out in a world of more than 40,000 wine choices by promoting it as authentically Australian. The creative captured Silverthorne’s lighthearted appeal to both sexes with a fresh, humorous approach that was "Truly Australian." Iniskillin Ice Wine: The client sought to position this brand as the world’s quintessential ice wine. The advertising, accordingly, reinforced its premium positioning and its relationship with the ideal consumption situation - dessert. President’s Champagne: In an effort to drive everyday consumption of President’s Champagne, the brand was positioned as an affordable drink meant not just for special occasions. The creative offered a celebration of life’s everyday special moments: "Here’s To Small Victories."
Cincinatti Bell The new i-wireless prepaid phone service was aimed at teens as an empowerment tool of self-expression. The creative solution was to capture the individuality and diversity of teen life, and present this with a combination of traditional media and street-level viral marketing approaches. The campaign’s theme captures it all: "I live by my terms."
imoney.com Although many people invest these days, often they feel out of touch with their finances, and not in close enough control. This campaign was designed to put iMoney.com on people’s radar during the cluttered RRSP advertising period, by delivering the message in a format they’ve grown up with: sitcoms.	QuickTime 4 movie QuickTime 4 movie QuickTime 4 movie
Toronto Dominion Bank Everybody knows they should be investing for their future. But all too often, people resort to believing (or wishing) that a windfall or some other surprise endowment will help with their retirement. TD wanted to make people realize that there was no easy way to successful retirement.
Ontario Toyota Dealers Consumers view the car-buying process as a negative experience, and distrust car dealers. This campaign deliberately avoided the traditional hard sell of car dealer advertising, in favour of a strategy that promoted the likability and camaraderie of the dealers as individuals.