Sony While most consumers place Sony products on a pedestal, few have an understanding of what The Sony Store stands for. The opportunity was to use the products and the store to reinforce each other in building the Sony brand. The rapid pace of technology has made shopping for home electronics as bewildering as it is exciting. So we developed communications that positioned Sony as the ultimate technological destination. The Sony Store becomes the place to understand the innovations, while the Home Entertainment line exemplifies their electronic superiority.

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| Gold: Palmer Jarvis DDB | Silver: Taxi Advertising and Design | Bronze: MacLaren McCann |
| Honourable Mention: BBDO Canada |
| Finalists: Ammirati Puris   Bensimon•Byrne D'Arcy   Gee, Jeffery & Partners Advertising   Holmes & Lee   Ogilvy & Mather |
| Judges: Creative   Strategic |
| How do you get to be Agency of the Year |