Bud Light competes in an aggressive, extremely competitive category. And it had a relatively small market share, which means a smaller budget. Our insight was based on a simple truth: As guys get into their thirties, they have less free time. Bud Light could help. We decided to show innovative and funny ways to help guys free up more time for fun. We knew our idea had legs when we created a spot for a golf ball promotion that stayed true to the campaign. Market share doubled immediately. And many a man has since been heard to utter the phrase, "I’m going to call the Vikings."
QuickTime 4 movie
| Gold: Palmer Jarvis DDB | Silver: Taxi Advertising and Design | Bronze: MacLaren McCann |
| Honourable Mention: BBDO Canada |
| Finalists: Ammirati Puris Bensimon•Byrne D'Arcy Gee, Jeffery & Partners Advertising Holmes & Lee Ogilvy & Mather |
| Judges: Creative Strategic |
| How do you get to be Agency of the Year |